SaaS – Scaling Trials and Demos for a B2B Software Platform
Challenge
Paid acquisition costs were climbing and blended CAC threatened unit economics. Organic growth had stalled and free trials were not converting to paid plans efficiently.
Solution
- Bottom-of-funnel SEO content targeting high-intent comparison and use-case keywords
- Conversion rate optimisation across pricing and trial signup pages
- AI-optimised Google Ads with continuous bid and audience refinement
Results
Extended Impact
Organic now drives a growing share of qualified signups, reducing reliance on paid channels. Improved trial-to-paid conversion compounded into predictable MRR growth quarter over quarter.
"They understood our funnel better than we did. The focus on profitable growth instead of vanity traffic changed everything."
90-Day Heavy-Lift SEO Growth Sprint
Both of the above projects used an intensive 90-day 'heavy-lift' phase to deliver rapid, scalable growth. This approach is designed to fix critical issues, unlock quick wins, and lay the foundations for long-term, compounding growth. It's the same strategy we used to drive 25% year-on-year ecommerce growth for Christys' London and triple-digit gains in bookings for My First Aid Course.