My First Aid Course case study
Case Study 1Local Business

Local Business – Proven SEO for Driving Bookings

My First Aid Course | myfirstaidcourse.com.au

Challenge

Struggling to rank for competitive first aid course keywords in Brisbane. Needed to drive more local bookings from search rather than relying on other channels.

Solution

  • Technical SEO and site speed optimisation
  • Targeted content for local course pages and key variations of first aid course searches
  • Local SEO and Google My Business optimisation

Results

340%
Organic Traffic Growth
28
First-Page Rankings
180%
Course Bookings Increase

Extended Impact

Within 6 months, ranked locally for core 'first aid course' terms in Brisbane. After several years, the site ranks for 100+ Page 1 keywords, including multiple Position 1 and Position 2 rankings for competitive terms. Many courses now run at or near full capacity. Over 1,000 reviews across Google and Facebook, supporting strong local visibility and trust.

"Outstanding service. Deveraux has been instrumental in the growth of my business from the ground up. 5-star service in every way."

Mal Thompson
My First Aid Course

90-Day Heavy-Lift SEO Growth Sprint

Both of the above projects used an intensive 90-day 'heavy-lift' phase to deliver rapid, scalable growth. This approach is designed to fix critical issues, unlock quick wins, and lay the foundations for long-term, compounding growth. It's the same strategy we used to drive 25% year-on-year ecommerce growth for Christys' London and triple-digit gains in bookings for My First Aid Course.