Local Services – Filling the Diary for a Multi-Van Home Services Business
Challenge
Seasonal demand swings left vans idle in quiet periods. The business was over-reliant on expensive lead-gen platforms that delivered low-quality, price-shopping enquiries.
Solution
- Local SEO and Google Business Profile optimisation across service areas
- Service and location landing pages built to convert enquiries into booked jobs
- Tightly geo-targeted Google Ads with call tracking and CPA controls
Results
Extended Impact
Smoothed out seasonal demand and reduced dependence on third-party lead platforms. The business added an additional van and crew on the back of predictable, profitable enquiry flow.
"Our diary is full months ahead now, and the leads are the right kind of customers. Best marketing decision we have made."
90-Day Heavy-Lift SEO Growth Sprint
Both of the above projects used an intensive 90-day 'heavy-lift' phase to deliver rapid, scalable growth. This approach is designed to fix critical issues, unlock quick wins, and lay the foundations for long-term, compounding growth. It's the same strategy we used to drive 25% year-on-year ecommerce growth for Christys' London and triple-digit gains in bookings for My First Aid Course.