Manufacturing – AI-Driven Lead Generation for a Precision Engineering Firm
Challenge
Relied heavily on word-of-mouth and trade shows for new business, with almost no inbound enquiries from search. High-value contracts were being won by more visible competitors.
Solution
- AI-driven keyword research targeting high-intent B2B buyers and procurement terms
- Technical SEO overhaul and dedicated capability landing pages
- Google Ads campaigns engineered around cost per qualified enquiry, not clicks
Results
Extended Impact
Within 9 months the firm had a predictable inbound pipeline, reducing dependence on trade shows. Sales conversations shifted to higher-margin, longer-run contracts, and the marketing spend became fully accountable to revenue.
"For the first time we can actually see where our next contracts are coming from. Marketing finally feels like an investment, not a cost."
90-Day Heavy-Lift SEO Growth Sprint
Both of the above projects used an intensive 90-day 'heavy-lift' phase to deliver rapid, scalable growth. This approach is designed to fix critical issues, unlock quick wins, and lay the foundations for long-term, compounding growth. It's the same strategy we used to drive 25% year-on-year ecommerce growth for Christys' London and triple-digit gains in bookings for My First Aid Course.